Fundraise Only When You Need To!

The longer I am in this crazy fundraising business the more I realize there are a lot of people offering their products and services as fundraisers.

In reality, the key to successful fundraising isn't to work on multiple fundraisers but is instead to limit the number of fundraisers to what is absolutely necessary.

Seems straightforward enough until the Fall arrives and a few outspoken folks let their opinions on fundraising be heard in forums and articles sending a stark reminder that folks would prefer less fundraising.  That time is fast approaching.  There are many schools and groups pushing parents to fundraise nearly constantly throughout the year.  It becomes too much.  It creates 'fundraising fatigue'.


I get it.  There's just too much fundraising.  It's a valid point. So, what should we do?

Agree that there is no excuse for over-fundraising at your school or within your group.  Focus your efforts on one major fundraiser and put all your might behind it. All of it!  Limit the time you work on this fundraiser and when it's over, take a step back and have some fun!

You'll know that the next time you ask for money, you'll get it and you will have higher participation and interest in your main fundraiser.  By being succinct you may even find that more parents ask about the group or volunteer to help.

With fundraising, less is more!

Selling Products & Services to the School Fundraising Industry

In the course of product or service development, it's very likely you and your company has determined that the school fundraising industry is a good way to sell products.  It certainly is one way to distribute your product or get word out on your service, but is it a viable route to take? 

Let's explore for a moment.

The first thing to understand is that you are supporting education.  Having said that, products that don't fit the growth of schools and children, just don't fit.  On the flip side, if you have a product or service that directly supports children, families or education, you owe it to yourself to find out more. Having a product that is congruent with the message of education will go a far way to making sure the product is well-received.

Secondly, you and your company can promote via fundraisers in lieu of profit.  If you would like exposure for your brand, category or service, you can utilize school fundraising companies in the capacity of an advertiser so to speak. 

Lastly, fundraising is a tough business.  Margins are tight and herein lies the challenge for most manufacturers.  In order to serve the fundraising industry, you very well may be asked to accept less for your goods or service than you would like in order to get the product out there and selling.

So, If you have a product that works well within the message of schools and education and you benefit from the exposure you get, you may just be able to price your item so it works for fundraising companies.  We're quite happy to offer the right items as long as the conditions exist to do so.

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School Fundraising - Back to Offering Quality, Value and Making it Special!

It's about time we return to the days when everyone supported school fundraisers!

Believe it or not, there was a time in the not to distant past where schools could do very little in terms of marketing and still sell a ton of stuff.

When I was growing up, it seemed that everyone participated in the limited fundraising our schools did. There was a clear goal and when all was said and done, a noticeable benefit was delivered to every student. There weren't too many fundraisers and so when the school asked for something, the community rallied around the cause.

Let's get back to the glory days of product fundraising!

As a fundraising company, we will continue to improve quality and value across the board.

Schools will limit the numbers of fundraisers they do throughout the year while focusing their efforts only on the fundraisers that raise the most.

This is the plan folks... We'll get there!