Monday, April 23, 2012
Protect your School Fundraising Reputation - Protect your School Reputation!
It's tough being involved and offering up your time and services as a parent group member or school volunteer. If your PTA or PTO is in charge of fundraising and you've been handed the torch, you'll want to work diligently to protect your reputation.
As a prominent member of the PTA or PTO (or in whatever capacity you are responsible for fundraising), your actions will reflect on the school. Better put, you are partially responsible for how parents view the school.
Because the school is one entity, it really only has one identity.
Understanding this may better be illustrated by imagining your local sports team. They have a vibe, a thing, they stand for something. You even think of them as one thing. Of course, you will think of individual players or memories of certain events, but as a whole, your brain is able to picture the entire team as one thing.
You play an important role in building up that identity or breaking it down. Pretty deep huh?
I think what I'm getting at here is to keep in mind the reputation of the school when you plan your fundraisers and events. Is there any chance a fundraiser you host has a chance of backfiring in some way? What type of risk do you have? Will parents be responsive and supportive or will some roadblock get in their way. The last thing you want to do is have people experience a fundraiser or event and leave with animosity or regret.
The easiest way to ensure that you keep the school reputation intact is to approach the planning stages of your events, activities and fundraisers with the expressed understanding that you will look at every angle looking for things that will and could go wrong. From there, address everything until there is no chance of making yourself, the PTA or PTO or the school look bad.
I promise, this approach works and I promise I'll write more about it another day!
Ok, until next time!
PTO fundraiser PTA fundraiser