Promote, Promote, Promote!

Fall fundraising season is here!  Schools everywhere will be entering into a new season of fundraising.  This time around though, somethings different, the game's changed. 

If you're hosting a school fundraiser and you are tempted to just hand things out and see what comes back, please re-consider.

Your school fundraising revenue depends largely on if your school pulls together to promote the fundraiser, or not.


Promote with fundraising success in mind!

Ok, until next time!

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Parents Need to Support Schools... Fundraising Companies Should Improve... Schools Need To Promote!

In the last few days, I've heard from some fundraising reps that the number of incentives required to effectively promote a fundraiser has gone up - way up over the years.

Incentives are intended to be a subtle encouragement during a school fundraiser, not a bribe.  I have been reminded that marketing and incentives can easily become overbearing.

There is also a fine line between encouraging sales and interruption and bribery.  The fundraising industry by and large, can effect change so parents will once again support fundraisers in large numbers.

The solution...


1) Parents need to participate in fundraisers.  It is really that simple.  They have to do so as part of a team. To work with the school, family and fundraising company to host one successful fundraiser.  This is how we achieve supremely effective fundraising that does not interfere with schooling or coerce students to participate.

Then, after one condensed successful fundraiser, don't spend the rest of the year fundraising, but rather having some fun, entertaining or educational activities and events.  Celebrate your successes by not fundraising multiple times throughout the year!

2) Fundraising companies need to improve to offer heavy-hitting fundraisers that can be school-wide successes so that schools do not need multiple fundraisers.  Fundraising companies also need to offer the type of quality products and services that leave parents happy.

3) Schools need to effectively portray the main fundraiser as the main fundraiser... put focus on it... make it important!  If 'save those box tops' is on the scrolling marquis before you launch your fundraiser, your main fundraiser of the year will not perform as well.

As you can see, the solution is not to offer more and more incentives.  The answer is to work together to make one fundraiser important.  By encouraging all parties involved to participate and asking them all firmly, amazing successes follow!

Ok, until next time!

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Keep the conversation going on twitter or facebook and please share what you see here with others!  The direct link to this website is fundraising-advice.com


Elementary School Fundriaser
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The 3 Quickest School Fundraising Tips - EVER!

OK, here you go.

The quickest school fundraising tips ever:

1) Start Your Fundraiser Early
The best way to ensure your success is to start your main fundraiser early in the year. The second or third week of school will most likely give you the best chance of success!

2) Keep it Short
Keep your fundraiser to a maximum of 2 weeks of selling. You'll want to rejuvenate every one's spirits a few times along the way. Have a solid kickoff, reminder or incentive of some sort half way through and then end strong! The best fundraisers use focused efforts!

2) Promote, Promote, Promote
Use any principals email list, newsletter, banners, posters and online sources available to market your fundraiser. If you have a major fundraising effort, do some major marketing for it!

There ya go! The 3 quickest school fundraising tips - EVER!

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More information is available about elementary school fundraisers via my blog or even at the fundraising pln. Comments are encouraged here or at twitter.com/believekids

Thanks for looking!