How Does Your Elementary School Ask for Support? 10 Triggers to Get Parents to Act.

When your school has an event, fundraiser, activity, homework or a form that needs to be filled in, how do you ask for action?

I think we could all use a bit of insight as far as what makes people act and it's not always obvious.  What's clear is that in today's day and age, if we want a response we have to go after it.

First off, there are triggers.  Triggers that peak our interest - triggers that make us act.  In order to better understand what makes us tick, we've got to understand what triggers us to take action.

I am not suggesting that schools need to be ruthless marketers, and some of these triggers can backfire or produce negative perceptions in the mind of a parent, but I offer you these none-the-less.  Now, you can understand what will get a parents attention.

So, instead of asking for something from parents and assuming they will want to get involved, use a technique instead.  Appeal to one of the triggers below.  For instance, put the words, 'takes only 2 minutes to complete' on the next form you send home and watch them come back the next day instead of taking a week or more.

Anyway, here ya go!

10 Common--and Effective--Emotional Triggers

 

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Think education is expensive? Try ignorance.

Haha, I chuckle a little bit when I hear this slogan.  If I may relate a story to you about my son's first grade orientation.  The speakers came armed with statistics - statistics that proved that ignorance is expensive.

They had stats on how early grade reading levels impacted literacy and before we knew it we had a statistic on how many jail cells our daily reading homework would leave empty.  I have since come to understand that these statistics are arguable, however, the approach is interesting.

So, this post really has very little to do with school fundraising.  It's just a reminder that the work our youngsters do even in first grade make a huge impact on their futures and their abilities to become productive citizens.

So, chuckle with me for a minute about this blog title and if you've got a young one, do a bit of reading with them tonight and leave that jail cell empty :)

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school fundraising companies
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