I was just thinking about Spring school fundraisers and wanted to pass something by you. If you're in a warmer climate, try to start your catalog or product fundraiser as early in the school year as you can!
School Fundraiser News - Elementary school fundraising ideas and inspiration that create success! Here you will find elementary school fundraising ideas for parent groups such as PTO's, PTA's and PTSA's as well as school fundraiser advice for school administrators, principals and and the community. From Jay Moneta, Vice President - Believe Kids Fundraising
Friday, December 7, 2012
You can't take the HEAT!
I was just thinking about Spring school fundraisers and wanted to pass something by you. If you're in a warmer climate, try to start your catalog or product fundraiser as early in the school year as you can!
Thursday, February 3, 2011
School Hints: Create a System of "Checks and Balances" for PTO / PTA
If you run a school PTO or PTA or other parent group, you need to have systems in place. Systems will protect the reputation of the group and the school and prevent problems and issues in their tracks. I'll explain exactly how in just a minute.
If you are a principal or school administrator, taking the time to ensure that groups within your school have systems in place will help you and your reputation, not to mention keeping the school safer. I'll explain...
By way of ridiculous example, let's say you have a cookie. That cookie is supposed to be eaten by you and you are looking forward to it. You leave it unattended and when you return, it's gone. You are sad.
Now, let's say you have a cookie. You tell everyone that you will be eating that cookie after your lunch. You return to find the cookie is still eaten. Apparently, someone walked in afterwards that did not know and yeah... they ate it.
Finally, let's say you have a cookie. You ask another person to hold on to your cookie for you instructing them not to let anyone else eat your cookie. You confirm that they are not going anywhere or leaving it unattended.
Happily, when you return, the cookie has not been eaten. Yum!
Now, I've just told the lamest story ever. And, if I were you reading this, I'd be just about to get really mad at the crazy author. But, alas! I've run into perhaps a lamer story and this one is real.
Police: Teacher stole money from dances, school fundraiser
Here are a few helpful hints:
If you are throwing an event, two main organizers would be helpful. They can control issuing cash drawers and tallying drawers. Other jobs could be spread amongst other teams with systems in place to insure proper product ordering, inventories and accounting. If multiple people are funneling information into one place, risk is minimized.
• Make payments to vendors via check after invoice
• Count out cash drawers ahead of time
• Use multiple-person teams to create accountability
• Inventories checked before and after every event
• Have a policy on money handling and holding
• No students responsible for cash
• Deposit funds immediately into bank
I'm sure there are a number of improvements that can be made to just about any event to improve safety and security. I'm not really getting into everything here, it's just a few things that I came up with after reading the article. In the end, here is the simplest grading system you can place on your events:
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Friday, April 30, 2010
4 Frozen Cookie Dough Fundrasing Myths

On the Internet are a lot of juicy articles about fundraising.
These always strike me funny when I run across some of the things people say about frozen cookie dough fundraising sales through schools that just aren't true:
1) "Nobody wants to buy cookie dough"
False - it's the number one selling fundraising product today - period.
2) "Cookie Dough is too expensive"
Again, False. Think about what that product is accomplishing! What other examples of products or services are willing to give 40% or so off the top? Chances are, those products would look like complete rip off's where the cookie dough just seems to be perhaps just a bit overpriced if that. After all, it's hand-delivered frozen and it is not available in stores.
What's too expensive is cigarettes and liquor and health insurance and gas and around the 4th of July but I digress. I know some people are strapped for cash but I just don't buy the widespread belief that people flat-out can't afford it.
3) "I'd rather just donate to the school"
False. Although folks are quick to point out how they would 'rather' do something else, the vast majority never get around to writing a check - ouch.
4) "I don't need to buy, plenty of others will."
False. If you don't buy, you are part of the problem and the school will have less revenue and maybe even earn a lower profit margin or have to cover additional fees.
Nobody is making up for your lost sale.
Lower participation in fundraisers is commonplace today causing more and more fundraisers in schools. What will happen is an schools will do with less or they will add another fundraiser - either way, that's not good.
If you participate and so do other parents, you'd likely only have one big fundraiser a year!
Hopefully this dispells some fundraising myths regarding frozen cookie dough fundraisers at schools! As always, if you like or don't like the info provided, please leave a comment or visit me on twitter - twitter.com/BelieveKids
Thanks for looking!
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Jay Moneta is the Vice President of Believe Kids Fundraising www.BelieveKids.com and blogs here at either www.believejay.blogspot.com or www.fundraising-advice.com
Friday, April 23, 2010
8 out of 10 Public Elementary Schools Use Product Fundraisers
<--begin rant-->
I just realized something.
8 out of 10 public elementary schools use a traditional product sale of some sort in their fundraising efforts.
I'm not really sure what constitutes a product fundraiser in the study that produced the statistic but that means that most of those have to be gift & wrap fundraisers and frozen cookie dough. There just aren't many other school-wide product sales that I know of besides magazines and those are usually the middle schools.
So, stop and think about that number for a minute. 80% use product fundraisers!
The fact is, product sales are heavy-hitting fundraisers - that work!
I have noticed a bit of a groundswell recently on messageboards and comments on my blog from companies that want to build their businesses out. The thing is, they are so quick to say that nobody wants to buy gift wrap or magazines or chocolate or cookie dough.
And that's their marketing strategy!
I mean, seriously? I think what they really mean is, they want to spread the rumour that nobody wants to buy that stuff so they get some traction on their fundraisers.
The truth is, it's just NOT TRUE!
They don't market that they have a more profitable or effective fundraiser, just that they have a better option if you truly believe nobody will buy cookie dough.
<--end rant-->
Thursday, April 15, 2010
Fundraising Incentives for your School!
In planning your next fundraiser, make sure you are providing a good reason for folks to get involved.
Everyone loves encouragement
Regardless of what you use to encourage participation in the fundraiser, the more you can do to get people excited and interested in helping, they more effective your fundraising efforts will be. Here is a list of groups that could use encouragement:
• Students
• Teachers
• Administrators
• Faculty
• Principals
• Parents
• Relatives
• Community
So, it certainly seems impossible to provide incentives to all these groups but it's really not all that challenging.
Here's why:
Parents, Relatives & The Community
The reality is that parents, relatives and the community at large receive the gift of charitable giving, helping children and improving education. Having said that, they still need some encouragement to purchase. That's where running a quality fundraiser comes in. A good gift catalog or a cookie dough offer should be enough to earn their support.
Faculty, Administrators & Principals
When it comes to the school, it's not always easy to garner the support of teachers, principals and administrators. With everything going on today in schools with budget cuts and lower fundraising returns due to a bad economy, many schools are getting more involved on their own.
Our best advice is to ASK!
Ask the principal to send out an email, ask the receptionist for help if needed and ask teachers to encourage their classes to participate. Yes, perhaps a bit different asking for help but it will produce results. Keep in mind that not all incentives require money - freebies and delivering cups of coffee go a long way.
Students
Students should be incentivised in a few different ways if possible. A good fundraising company will provide daily incentives to remind them to work on the fundraiser daily as well as a quality prize program. There are a number of other ideas that will help so consult with your fundraising rep. Most likely they work for a company that will supply other ideas as well such as a top-seller prize.
This is one case where your fundraising company can really be of assistance. If a school does little to promote a fundraiser, the results will likely reflect that. On the other hand, if a school and fundraising company work together to really promote the fundraiser, it will be a huge success!
In the end, here's your success challenge: get everyone you can involved and reward everyone you can!
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Jay Moneta is the Vice President of Believe Kids Fundraising and blogs here regularly. If you would like more information visit www.BelieveKids.com If you enjoy the information here, please share links or leave comments, questions or feedback for me. I can also be reached on twitter - twitter.com/BelieveKids Thanks for looking!!
Wednesday, April 7, 2010
Your School Can Have Consistent, Successful Fundraising Efforts - Despite the Economy!
It's easy to forget that traditional fundraisers and large events make up the vast majority of school-wide fundraising income. A fall gift & wrap catalog, frozen cookie dough and large events such as a-thons, auctions or carnivals are still the way to go when it comes to raising the big bucks.
With the economy being what it is, every type of fundraising is being challenged... It's not just selling fundraisers. An article I just read reported less attendance at spirit nights, less attendance at their fundraising events and less overall volunteerism. Everything is down across the board.
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Read Schools suffering as PTOs feel pain from the recession
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Despite the economy, any school can have consistent, successful fundraising efforts - and even raise more than ever. It takes a good simple plan, consistency and a bit of stern communication.
So, I have been following this post on the ptotoday.com messageboard. It has a number of replies for fundraisers that do not raise much money.
These fundraisers, as pointed out on the messagboard, creates fundraising 'noise'. This overabundance detracts from the success a school will have with their efforts.
I am not saying that these smaller fundraisers aren't valuable in the right circumstances, It's just that today's school-wide fundraising has some challenges. In particular, parents are more willing than ever to not participate in school activities and 'fundraising fatigue' is common.
Today, for a fundraiser to truly succeed, it needs to stand out and take center stage so to speak - it needs to be remarkable.
Here's why:
If parents get the impression that another fundraiser is coming right around the bend, they will pass on the current fundraiser. If parents believe a fundraiser will not have any positive effect, they will not participate.
If the parents do not participate in the fundraiser with the highest average sold per student and the overall participation rate, fundraising revenue for the school will drop significantly.
By offering a high number of small fundraisers, mediocre events and spirit nights, schools make it easier for parents to pass on the fundraiser they really should be participating in. Some schools exacerbate the issue by allowing teams, groups and charity drives to fundraise freely without due consideration.
By limiting fundraising efforts, parents will want to be involved with their kide education and will support it. The trick here is to offer the fundraisers that produce results. After all, a fall gift catalog, cookie dough sale or well organized events have a dramatically improved average over these other types of fundraisers.
Do what works and don't worry too much! You don't have to dismantle your entire fundraising scheme necessarily to succeed. Just start by thinking critically if there is anything you can do to focus efforts on the fundraisers that work best for you and minimize promotion of the ones that just don't.
(to be continued after some shameless self-promotion...)
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Shameless self-promotion:
Knowing what is a large traditional fundraiser and what is a smaller niche sale can be difficult. My company, Believe Kids, offers a spring and fall catalog as well as frozen cookie dough programs. We consider our offerings to be the most profitable product fundraisers in existence today for elementary schools.
Please visit www.BelieveKids.com to take a look at what we offer.
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(End shameless self-promotion)
Here is a screenshot from a school website I recently ran across. It is an example of how bolding and highlighting can send the wrong message. In this case, the school is hosting an upcoming fundraising event, however, based on this screenshot, parents need to be focused on box tops. The lesson here is to focus efforts on what works and reconsider promotion of things that are not making a huge impact.This same school just wrapped up an event where they raised $700 but offered a limo ride which I can only imagine was $400. How is it worth their time and effort to promote this fundraiser when they could concentrate efforts on something that would raise many more times that amount. The $300 they raised could be made up by just a few students participating in a catalog or cookie dough sale. It's cleary a case of effort spent on things that don't produce results.
Concentrate on less frequent, more focused, heavy-hitting fundraisers.
By way of example, our largest cookie dough sale this year was $97,000 and 50% of that went back to the elementary school. There would have been no way for this school to achieve such a success if they hadn't done some things very right.
There are wildly successful event fundraisers as well. I recently heard about a private catholic high school that raised an astounding $750,000 in their fundraising efforts. Although for most schools something like this is unrealistic, we can still learn some valuable lessons from them.
Here are some quick thoughts on what is contributing to fundraising success today:
1) Choose the right company and fundraiser type for your group.
2) Limit the total number of fundraisers throughout the year.
3) Vigorously express the importance of participation to parents.
5) Incentivise students, parents and faculty in every way possible.
5) Involve principals, faculty, staff and volunteers in a cohesive effort.
5) Use every tool at your disposal to market the sale.
6) Extend the sale beyond just school attendees parents.
7) Make it remarkable!
Regardless of what type of fundraising you do, make it special and make it important. Remember that less is more!
If there is one thing that you take away from this article, please just remember that if you roll from one fundraiser to another, it will become very easy for parents to dis-engage and lower participation will surely follow. On the flip side, if you keep it simple and focus your efforts, you will work less and profit more!
Thanks for the opportunity to share my thoughts and I hope the information is of help to you and your school!
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Jay Moneta is the vice president of Believe Kids Fundraising. If you enjoyed the information on this site, please consider forwarding on the link or following my blog. I also encourage feedback, comments and suggestions here on my blog or on twitter.com/BelieveKids Thanks for looking!
Monday, April 5, 2010
Simplify Your School Fundraisers and Avoid Fundraising Fatigue.
I just posted a comment on the highly acclaimed greatschools.org website about how some fundraisers should be reconsidered. It's a 'less is more' comment as I will explain in this post. Since their article was originally written, smaller and less productive fundraisers have gained popularity because folks are looking for new and unique fundraising ideas but they do not have the same profitability in most cases as larger traditional fundraisers. Here is my take on why focusing on what works and keeping it simple when it comes to school fundraising.It's about time school fundraising got a bit simpler. Let's return to the days where fundraisers were sent home and parents happily contributed and encouraged the community to get involved. It's harder and harder to get parents involved and the reason is becoming clear:
There are just too many fundraisers.
When parents realize another fundraiser is coming around the bend in a week or two, they have an excuse to not participate in the current school fundraiser. Doesn't sound like much of a problem does it? They will contribute on the next one, right?
Here's what happens. Schools are generally used to a huge fall fundraiser such as a gift catalog (shameless plug - Believe Kids has the best fall gift catalog!). This one is the important one that the school counts on. Let's just say there was a bake sale and a book fair and a promotion for donating box tops in the weeks previous to the fall catalog. The pool of folks willing to participate in the next one is very likely to dwindle. There is some money to show for those efforts no doubt but it's very likely to have consequences.
The more fundraisers, the more money raised... right? Not necessarily. The problem in a nutshell is called 'fundraising fatigue' and it's completely avoidable. Fundraising fatigue is a simple concept, it's a backlash from parents when they feel they are the target of too many fundraising events throughout the year. Parents will complain and in general stop participating in events, fundraisers and perhaps even classroom related activities as well. Over time, this can result in schools that complain they have no parent involvement.
A very big factor is that the other fundraisers don't have the dollar averages a fall catalog sale will generate. So, for every parent that doesn't participate in the big fundraiser, more money is lost than was gained by the batteries or box tops or whatever stole the gift catalog 'thunder'.
Focus your efforts on what works.
Take into consideration the ease of use, reputation with parents and the community and profitability so that when you know you have a fundraiser that will make the community happy while raising the big bucks, you can put ALL your efforts into it and minimize the other fundraising 'noise'.
Just in case this appears to be a negative take on single product fundraisers, box tops, book fairs, it's not. There is a time and a place for these fundraisers but if they are interfering with the turnout at your main fundraising event, frozen food or gift catalog fundraiser.
Promote the fundraisers you want people to participate in. Make it a huge thing. Involve the principal and faculty. Create hype! Then, minimize the hosting and promotion of smaller less valuable fundraisers. Pass on anything that you believe could lower your average sale or anything that will interfere enough to have less students participating. Then put all your efforts into the fundraisers that put the most funds back into the school.
Simplify.
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Jay Moneta is the Vice President of Believe Kids Fundraising and blogs here at fundraising-advice.com Please comment if you would here or join me on twitter - twitter.com/BelieveKids Thanks for looking!
Wednesday, March 17, 2010
Tips for a smooth frozen food and gift catalog fundraising delivery
I just posted some quick tips for a smooth frozen food and gift catalog delivery. They are super-quick. Here's the link: http://hotpockets.blogspot.com/2010/03/i-just-witnessed-combination-frozen.html
Basically, the idea is to have a very smooth delivery with as few items undelivered as possible. I was just able to witness a delivery of frozen food and gift catalog at the same time to an elementary school. I will be posting more about this soon but in the meantime, let me give just a quick rundown on what makes this process work well.
• Staying calm - The group stayed calm and formulated a simple plan on setup and execution. It just wouldn't have been much fun if there were a lot of stressful excitement. Do not worry!
• Get help & take your time - Doing a catalog fundraiser and a frozen cookie dough sale can add up to super-huge profits. But, don't make the mistake of thinking that there is no work to do on delivery day. Although, it's all easy and manageable, it's not likely one person can do everything in 30 minutes. Get help and give yourself plenty of time!
• Create a good flow in the room - When the pickup is going to happen, students and parents will have to enter the room, give their name and move on to checkout. If this is the setup you are after, block the entry and exit with tables in some way as to create a flow of people through the space. You want to leave enough room before the checkout stand so that some folks can line up during your busy rush. Otherwise, you'll have a backup situation on your hands. It's best not to let any parents find their own stuff as this will cause shortages and confusion.
In general, think ahead and keep it simple! Hope this helps!
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Jay Moneta is the Vice President of Believe Kids Fundraising - a nationwide elementary school fundraising company. Please take a moment to leave a comment or suggestion here or find me on twitter - twitter.com/BelieveKids
Thursday, March 11, 2010
Get behind your school fundraisers and events!

It's been my long-standing belief that when people get behind something, results follow. Results don't have to always be monetary either. When people get behind something, they provide a sense of allegiance and appreciation. They let people know that their contributions were acknowledged and they build a stronger sense of community.
I was reminded about this in two ways recently.
First off, I had the privilege to attend a frozen cookie dough delivery at a school yesterday. It was a joy to see this very smooth and organized delivery. The principal, an employee at the school and two amazing teachers showed that by putting their efforts in, a successful school-run fundraiser would surely follow.
Secondly and in polar contrast to the first though just mentioned, I read a news story from enterprizenews.com about a Haiti Relief Fundraiser that went bad. Not bad in the fact that they didn't raise money for Haiti. They did actually raise quite a bit of money. In this case, the city promoted the event and then some key players didn't show up. This left the community reeling that they had no business not showing up when they were promoting the event.
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Read 'Organizer of Haiti fundraiser slams Brockton officials who didn't attend'
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Fundraising is intended to strengthen communities. Individual people are not obligated to get involved but do for a purpose. It's to be part of a cohesive group that collectively makes an impact.
It's not always obvious
You don't get to follow your money from your fundraising catalog purchase to the staple used on the paper your child wrote. You don't get to buy the actual food for a Haitian family and bring it home for them.
It's symbolic in a way. So what is more important is having some key people support the fundraising events. Someone just there to say 'Thank you' and just to be there if for no reason other than to show that the busy individuals that didn't have to participate know that their contribution was appreciated.
This leads to confidence and encourages even more participation down the road. Will the school who's Principal is front and center making sure to talk to each and everyone of the people who sold fundraising products be more likely to have support the next time around? Yes! On top of that, the rest of the volunteers made the process quick and easy and thanked EVERYONE! I believe they will continue to have good participation from parents and the community.
On the flip side
Will the city officials host a fundraiser with a capacity crowd again anytime soon? Unfortunately, by not showing up when expected, they sent a message. They let the community know that the cause and event was not important to them. They did not give the attendees the symbolic acknowledgment that their time, efforts and contributions were appreciated. Surely, the people of Haiti win either way because funds were still raised, but, the next time around... will the next fundraiser have the same level of participation? Not likely. Not until the people who are making sacrifices for you believe you will be appreciative of them.
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Authors note:
By the way, I understand that these folks may have had some very good reasons for not attending their fundraiser. The impression that they should have been at the event is the problem. My point is that if you are involved with something get behind it and show up. But, if you're not actively involved then nobody would expect you to be there in the first place.
When it comes to this school that succeeded at their frozen food fundraiser, they have a consistent track record of getting behind efforts they put on and they don't overdo it.
They put on less events and fundraisers, etc. during the school year and do everything with excellence instead of a lot of things in an average way. Anyway, they rock! It was a fun day watching them really make everyone feel special and a part of something great.
I also believe that getting behind something helps with literally every event or effort we put forth. It's just a basic principal that we get out what we put in.
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Jay Moneta is the Vice President of Believe Kids Fundraising and encourages comments and suggestions here on each blog post. I can also be reached on twitter. www.twitter.com/BelieveKids
Thanks for looking!
Thursday, February 25, 2010
Heily Earns Top Dollar Raised from a Frozen Cookie Dough Fundraiser

Have you ever given up when faced with a daunting task? It's not always easy to remain upbeat and positive and achieve super-stardom. Just when you thought something difficult was too much to handle, along comes Heily to prove us all wrong.
Heily is a super-star from a small(ish) town in southern Utah and she just sold the most cookie dough EVER!
Well, we're not statistically sure if EVER is the best way to put it, but she sold the most frozen cookie dough Believe Kids Fundraising has seen in several years - over $2,000 in fact!
Thank you Heily!
We would like to extend our thanks to Heily for a job well done! So well done that she shattered our previous top-seller records! We know that getting this amount of cookie dough home does not happen on a bus, so to whomever may have helped her achieve that stellar amount of selling, we thank you as well :)
So, just when you think something is hard, think about Heily. She would tell us that it was hard work but we can see that it was more than that. She didn't let anything stand in her way. Yeah, she could have given up but she didn't and acheived greatness as a result.
Again, thank you Heily!
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Jay Moneta is the Vice President of Believe Kids Fundraising www.BelieveKids.com which is a nationwide elementary school fundraising company. If you enjoyed this or any of my posts, please make comments, share the URL http://believejay.blogspot.com/ or look me up on twitter twitter.com/BelieveKids
I look forward to your feedback and suggestions. Thanks for looking and congratulations Heily!!!
Thursday, February 5, 2009
Cookie Dough Recall Affects Schools and Fundraising Companies
The items made their way into the hands of some frozen cookie dough fundraising companies. Believe Kids and our manufacturers were not included in the recall. This segment reprinted from here and their coverage of this has been great so I recommend you check them out.
Manufacturers
- Aspen Hills, Inc. Frozen Cookie Dough
(Baker Jo's brand, Ovens by Ashley brand, Gourmet Cookie Dough brand, Gigi's brand, Arizona Gold brand, ABC Dough brand)
888-2730302 - Country Maid, Inc. Frozen Cookie Dough
(Classic Breaks brand)
888-460-6904Country Maid Inc. is expanding its previous recall of 2-pound packages of Classic Breaks peanut butter cookie dough to include more lot numbers, because of the expanded recall by PCA.
The dough was distributed through fundraising groups in the following states: Arkansas, California, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Vermont, Washington, Wisconsin and Wyoming. It was available between Aug. 20, 2007 and Jan. 9, 2009.
- Dough-to-Go, Inc. Frozen Cookie Dough & Baked Cookie Products
(Jane Dough's brand, Dough-To-Go brand, Auntie Ono brand)
408-727-4094The dough was distributed through fundraising groups in the following states: California, Arizona, Washington, and Hawaii.
Suppliers/Distributors
- Classic Breaks Frozen Cookie Dough
(Classic Breaks brand)
888-460-6904
See Country Maid Inc. above - Sweet Success Fundraising, Inc. Frozen Cookie Dough
(Sweet Success brand)
909-947-5800
Fundraising Groups (not alphabetical)
- California:
The number of California schools has now become too large to post here. For more information please visit:
- Peanut Butter Warning Expanded
- List of California Schools (Excel spreadsheet format)
B'nai Israel Sacramento
- Iowa
BELIEVE KIDS AND OUR MANUFACTURERS
ARE NOT INCLUDED IN THE RECALL!
Tuesday, January 20, 2009
Elementary School Fundraising in Spring

We are currently ramping up to have a great spring fundraising season. So, what works well for elementary school pto's and pta's in the spring? The answer is Cookie Dough and lots of it.
This isn't a sales pitch or anything. There are a lot of different fundraisers out there. Some we offer and some we don't. After all, if it raises money for schools, it's ok by us. Statistically it is even better to put a catalog sale and cookie dough sale together in the spring for even better profitability but check this out...
It's so easy to sell, apparently a lady in Arkansas faked an order form and ripped 19 people off using a fundraiser that didn't even exist (link).
Ok, that's not ok at all with us. Thing is, any top fundraising company should have systems in place to ensure a safe and profitable fundraiser and the question becomes if the school is ready to rally behind the fundraiser.
In spring, expect that the big fundraising pushes of the year are over and it may be a bid harder to actually succeed to the same degree as the fall. All the same, cookie dough will sell in the spring better than anything we are aware of.
So, to my very few viewers and growing... Cookie dough works in spring! It will work especially well if marketed and promoted with the students, faculty and community!

