Tuesday, November 27, 2012
You Fundraise Too Much!
Yes, You Fundraise Too Much!
Many companies send email campaigns. You receive many of them. Bed, Bath & Beyond, World Market, Gap, etc.
Every time an email is sent a certain percentage of the list unsubscribes. Basically, they are opting out suggesting that they are no longer a marketing target. They are saying 'don't bug me!'
So, consider this. For every school fundraiser you add to your school year, a certain number of parents will 'unsubscribe' from your list as well. The only difference is, you don't know who and when this happens.
Since you can't get new email subscribers, you need to make sure your parents don't leave your list!
Ok, until next time!