Thursday, February 9, 2012
Choosing an Elementary School Fundraiser...
Hey, guess what. You make irrational decisions. It's O.K. though, so do I... so does everyone else.
I'm gonna make this point short and sweet. When choosing an elementary school fundraiser, you will very likely make a decision that is not rational. You will choose based on a relationship, the desire to try something new or because you want to do something different than whatever was done before.
If your goal is to make the most money in the shortest amount of time and do so with confidence, you should be asking different questions. You should be asking how many students will participate, what the average sale per student is and how much of that your school will keep.
You should ask how easy you can make things on parents and you should consider how happy parents will be after the fundraiser is over, but only after you ask yourself how much money each parent will be responsible for contributing.
Most importantly, you should be asking how much time and effort the fundraiser takes before you get the word out on it. If you're spending all your time setting up a fundraiser, you won't have time to market it!
Make sure you're asking the right questions when you decide on your next fundraiser.
Ok, until next time!
cookie dough fundraiser