Elementary School Carnival Ideas

Monday, May 16, 2011

How Does Your Elementary School Ask for Support? 10 Triggers to Get Parents to Act.

When your school has an event, fundraiser, activity, homework or a form that needs to be filled in, how do you ask for action?

I think we could all use a bit of insight as far as what makes people act and it's not always obvious.  What's clear is that in today's day and age, if we want a response we have to go after it.

First off, there are triggers.  Triggers that peak our interest - triggers that make us act.  In order to better understand what makes us tick, we've got to understand what triggers us to take action.

I am not suggesting that schools need to be ruthless marketers, and some of these triggers can backfire or produce negative perceptions in the mind of a parent, but I offer you these none-the-less.  Now, you can understand what will get a parents attention.

So, instead of asking for something from parents and assuming they will want to get involved, use a technique instead.  Appeal to one of the triggers below.  For instance, put the words, 'takes only 2 minutes to complete' on the next form you send home and watch them come back the next day instead of taking a week or more.

Anyway, here ya go!

10 Common--and Effective--Emotional Triggers


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1 comment:

Sara said...

Awesome, thanks for sharing!