Thursday, December 2, 2010
What Kind of School are You?
Should the goal be to have every parent love the school? I think that's a reasonable goal. The thing is, it's a tough task. I believe it takes a united front and a consistent message.
Here's another way to look at it:
If the school was a person sitting next you at the dinner table, what would it look like? What demeanor would it have? What would it truly stand for? What would it say? If it were to get one point across, what would it be?
I think schools often send the wrong messages - or at least inconsistent ones. Ask yourself if your school motto, marketing message or the updates sent home to parents reflect what the school really stands for. Is your school sending mixed messages?
If there's one thing you can do today, it's to be more aware of what message your school is currently sending and then ask yourself what the school should be in the mind of parents and the community. The point is to recognize what it should truly stand for and go after it - no holds barred, no compromises.
Sooner than later, the people of the community will sit the school down at the table and everything will make sense.
Jay Moneta is the Vice President of Believe Kids Fundraising, a company that offers traditional gift catalog fundraising. Jay blogs at believejay.blogspot.com regularly as well as at thefundraisingpln.com and can be found at twitter.com/believekids
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