8 out of 10 Public Elementary Schools Use Product Fundraisers

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I just realized something.

8 out of 10 public elementary schools use a traditional product sale of some sort in their fundraising efforts.

I'm not really sure what constitutes a product fundraiser in the study that produced the statistic but that means that most of those have to be gift & wrap fundraisers and frozen cookie dough. There just aren't many other school-wide product sales that I know of besides magazines and those are usually the middle schools.

So, stop and think about that number for a minute. 80% use product fundraisers!

The fact is, product sales are heavy-hitting fundraisers - that work!

I have noticed a bit of a groundswell recently on messageboards and comments on my blog from companies that want to build their businesses out. The thing is, they are so quick to say that nobody wants to buy gift wrap or magazines or chocolate or cookie dough.

And that's their marketing strategy!

I mean, seriously? I think what they really mean is, they want to spread the rumour that nobody wants to buy that stuff so they get some traction on their fundraisers.

The truth is, it's just NOT TRUE!

They don't market that they have a more profitable or effective fundraiser, just that they have a better option if you truly believe nobody will buy cookie dough.

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