OMG, I loathe the dentist office and always have.
Despite my fear and trepidation, I have found an exceptional dentist. Honestly, I consider myself lucky that they will have me. It's a flat-out remarkable experience every time I am there.
Although dental work has not in itself changed much over the years, there have still been a lot of changes. Sure, people still get checkups, cleanings and fillings but there is a difference between my dental office of the past and my dentist office now - vast differences.
It is obvious that they paid meticulous attention to detail to every aspect of their business. From the front door signage to the rest room flowers, they thought of everything and designed it all in a zen-like space that is clean, yet comfortable. And it's not just the decor - the care is the same way - specific, excellent and well communicated.
Subtlety:
• Customer paper records are hidden behind beautiful cabinetry
• Pain is managed before reeling from it
• Patience don't wait long in the lobby
• They call you by your first name
• Gentle air freshener in the bathroom
• They hide syringes from you just enough to take the edge off
And there are a bunch more.
I am really not sure if I pay a premium for this amazing service but the value I receive is far and above the money I pay them. When you pay close attention to every aspect of your business, people should notice and I now consider myself one of their biggest fans. I would pay a premium for this type of service.
Anyone who knows me would find it hard to believe that I look forward to going there - but I do. I find it fascinating to watch a company work that has a dialed in game plan.
In closing, dentistry is just an industry just like elementary school fundraising or transmission service or a clothing store. There are examples all across the country of exceptional companies in an industry and our job is to recognize them when we see them.
We can trust in their abilities and know that they created their business around a set of principles. Principles that required them to create excellence in every area they touch.
When we are tempted to resist an idea or company that has this embraced excellence, we should push through confidently knowing that we are in good hands.
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If you enjoyed this post, please leave a comment for me or feel free to twitter me at www.twitter.com/BelieveKids We like to think we have this level of commitment to excellence as well with each and every one of the schools we fundraise with but we know it takes consistent effort to be excellent. Take just a moment to let us know your thoughts. Thanks for looking!
FYI, Believe Kids is a nationwide elementary school fundraising company.
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